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MORGAN SHAE'S RESUME

Morgan Nugent
morganugent@gmail.com | LinkedIn | morgan-shae.com

Digital Marketer and Illustrator with expertise in SEO Optimization, Website Design, PPC, lead generation, social media management, and brand storytelling. Proven ability to increase engagement by 3000% and increase revenue by 400% over through data-driven campaigns. Passionate about blending creativity and analytics to build inclusive, engaging brands.

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EXPERIENCE
 

SEO Blog Writer
Kirke Social – Remote
(April 2024 – Present)
 

  • Wrote and optimized blog content that improved organic traffic by 200% within 1 month

  • Implemented on-page SEO best practices including meta tags, headers, alt text, and internal linking to enhance visibility and crawlability. Used Google Analytics and Search Console to monitor performance.

  • Optimized blog content for AI discovery, achieving #1 rankings on Google and Bing, earning featured snippet placements, and prompting recommendation by AI tools like ChatGPT and Microsoft Copilot for primary keywords
     

Digital Marketing Specialist
Hex Appeal Hair Studio – Chicago, IL
(January 2025 – Present)
 

  • Increased average follower growth by 1500% and average engagement rates by 3000% across Instagram, TikTok, Facebook, LinkedIn, and Bluesky within one month.

  • Launched the TRANSaction Fund, creating an online application system and donation outreach strategy, resulting in the first scheduled TRANSaction haircut.

  • Designed an optimized website for SEO/organic engagement, improved UI design, and a strengthened brand identity, resulting in a user acquisition increase of 392%, traffic increase of 410%, and revenue increase of 400% in 4 months.



Co-Founder, Digital Marketing Specialist
Home Pitch Creative Marketing Agency – Chicago, IL
(January 2025-Present)
 

  • Co-founded a startup agency delivering digital marketing services and educational support to 10+ local businesses across creative and non-traditional industries

  • Designed and optimized 4+ websites using Wix, Squarespace, and WordPress; implemented on-page SEO best practices (meta tags, headers, alt text, internal linking) and leveraged Google Analytics & Search Console for performance monitoring

  • Increased client revenue by 2x–4x within 3 months through strategic SEO implementation, content optimization, and data-driven UX improvements

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Graphic Designer
Nowhere Collective – Chicago, IL
(September 2024 – December 2024)
 

  • Designed engaging Canva graphics for seasonal events, boosting attendance

  • Streamlined three landing pages into one website, reducing user navigation time

  • Created cohesive graphics for email signatures, social media, and promotions, ensuring brand consistency.

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Social Media Team Intern
Crook & Folly – Chicago, IL
(January 2024 – June 2024)
 

  • Led a brand aesthetic refresh, increasing Instagram engagement by 15% and event attendance by 20%.

  • Managed all aspects of Crook & Folly’s Instagram, including content creation, direct message responses, and event promotions.

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PROJECTS

Morgan-shae.com—Personal Branding Project (February 2025)

  • Designed and launched a personal website, driving a 25% increase in traffic through SEO optimization and social media integration.

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Roggenart Cafe & Bakery—Cold Foam Product Launch (December 2024)

  • Pitched the idea of a new product, led the rollout, resulting in Strawberry Cold Foam Matcha now being the #2 bestseller.

 

The Kennedy—Community Coffeehouse Nonprofit (January 2024)

  • Founded a community coffeehouse event, attracting 80-100 attendees and raising $300 for PCRF, a donation then matched by Starbucks at a 1:1 ratio.  

 

TikTok Content Creation – 19K Followers (December 2020—May 2021)

  • Built a TikTok presence from scratch, creating engaging content that resonated with a niche audience.

  • Grew the account to 19,000 followers with a peak engagement rate of 12%.

 

AzureLilyShop—Custom Clothing & Skateboards on Etsy (February—May 2021)

  • Achieved 300 sales in 3 months, earning $14k in profit and Etsy Best Seller status through targeted marketing and branding.

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EDUCATION

DePaul University, Driehaus College of Business – Chicago, IL
Graduating March 2025
Bachelor of Science in Marketing, Concentration in Digital Marketing
Bachelor of Arts in Art, Minor in Illustration
Relevant Coursework: Digital Marketing & Analytics, Consumer Behavior, Social Media, Analytical Sales

 

CERTIFICATIONS
Google Skillshop: Google Analytics 4
LinkedIn Learning: Digital Strategy, Marketing Attribution, User Experience, Generative AI

 

SKILLS
Design: UI/UX Design, Adobe Creative Cloud (AfterEffects, Illustrator, InDesign, Photoshop), Canva, Procreate


Marketing Tools: SEO, SEM, Social Media Strategy, Buffer, Bluesky, GA4, Google Business Suite, HubSpot, SEMRush, Sprout Social


Technical Skills: Python, Salesforce, Microsoft Office, CapCut, Tiktok

CONTACT ME

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